A small business may feel at a distinct disadvantage when comparing themselves to a big business. They may feel that the big business has all the glitz and the glamour, all the money, machinery and motivation at its feet.
Nothing could be further than the truth. Small is personal, small is on the ball and small is hands on. Small can be super successful.
How to get a leg up over big business.
Be personal
A small company means one-on-one. The customer is going to liaise with the manager or the owner of the business directly. Good customer relationships are easy to develop and bonds are quickly formed between owner and the customer. Everything is personal.
Relationships are formed between the owner and staff members too. The business becomes like a family, which means that there is trust, closeness and good communication.
In a small business you know everybody’s names. People like to be greeted, personally.
Keep control
A small business is easy to control. It is easy to keep track of overheads and expenses and to know what is coming in and what is going out. Expenses are lower, rentals are lower and salaries are lower too. It is easy to see when there is waste expenditure and to change that. Small means manageable; it means easy to control.
